Thursday, February 9, 2012

My Education Ad

The message of this education ad is simple. It is telling people out there with less of an education that this school has the potental to change your entire future. The message is bold and effective. It not only reaches out to people with less of an education but also to people who just need their future shaped in a positive way. The simplicity of the message is what makes it so effective. It puts the audience in perspective. It makes them feel as if just being in the room itself will change your future. Obviously thats not what the audience thinks but subconciously its exactly what I thought. After seeing the ad my first thought was "Hm that easy huh?" The target audience for this ad would probably be young students ending their high school years and going into college. However it does appeal to people of all ages. Who doesnt want their future to be positivley shaped? This ad can relate to anyone trying to better themselves. I feel like it can make anyone from any background pause for a minute and think if they have their future stable. Education is very crucial in today's society which almost forces for someone to just take a second and consider. Thats the first thing an ad should do; is make the audience at least consider! Thats exactly what this one does.  Places I think this ad would be put up would probably be highschool counslelor offices, mini cafes, and anywhere else where there is a lot of people. Places where people are sitting down for a while and have time to look and read. It is probably places inside and out of busses, at bus stops and maybe even at a local boys and girls club. All these spots are great areas for this ad because they are places where there are kids as well as adults that would be interested in their future educationally. A book store would be a great area to place this ad. Speaking of reading, magazines like time magazine would be a good place to have this ad in. Its a well known magazine that hundreds would come across.

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